GENERAL IDEA, shopping bag, 1990
27,8 x 40 x 10 cm
black glossy paper bag with offset adhesive-backed label
published by General Idea, Toronto, Canada
This oblong shaped paper shopping bag was first presented at the ARCO Art Fair (1990) in Madrid at the Yen-Boutique of Galerie Montenay, Paris, France
General Idea was a collective of three Canadian artists Ronald Gabe (1945–1994), Slobodan Saia-Levy (1944–1994), and Michael Tims (b. 1946). They met in Toronto in 1969, and later took the names Felix Partz, Jorge Zontal and AA Bronson. They started to name themselves as General Idea after they were addressed as such when they proposed an exhibition plan.