GERHARD RICHTER, 1024 Colours, 2015
ca 11 x 13 x 3 cm / 70 x 50 cm
pouch with polyester Tote bag, two attached labels
published by Loqi LLC, Saint Helena, USA
Descriptions of the term tote or tate for bags, meaning bags “to carry”, can be traced back to 1900. During the 1950s, tote bags began to enter into the main culture. Women primarily utilized them as practical handheld bags because they didn’t require much care.
Usually merchandising art takes place after the death of an artist, although since Appropriation art and the rise of the Young British Artists commercial involvement of living artists came into fashion, I guess. It is striking that these commodities are offered for just a few years and then they disappear and become part of history. Here a detail of a painting of Gerhard Richter called “1024 Farben” has been reproduced on a synthetic shopping bag authorized by the artist as a product design by Loqi, a Limited Liability Company.