JOHN M ARMLEDER, Associated Publishers, 1992 [card]

JOHN M ARMLEDER, Associated Publishers card, 1992
14.7 x 10.5 cm
copy shop print
hand out designed by John Armleder
€ 45,- plus € 8,- Track & Trace registered mail
inv.JMA 987

In 1992 John M Armleder initiated a plan to bring publishers of art editions together in a booth at Art Basel Edition. For that he coined the name Associated Publishers in order to come up with a convincing proposal to the art fair committee. His idea was that after the fair the publishers involved would open their own spaces for showing jointly their published editions. With this in mind he made an AP design that also exists as a small edition of enamel. For the first time this black and white plaque was shown in Galerie van Gelder, Amsterdam in The Netherlands in 1993. Until today an AP sign is hung next to the entrance of the gallery.