Helvetica as Metallica, 2006
wood cut print
49 x 59 cm
printed by David Liaudet, Esbam, Le Mans, France
The inversion of two extremely opposed visual identities. Helvetica is a sans serife font created in 1957 by Swiss graphic designer Max Miedinger (1910–1980) for the Haas Type Foundry in Basel. Metallica is an American heavy metal group formed in 1981 in Los Angeles.