BART VAN DER LECK, Metz & Co Amsterdam – Den Haag, 1952 [paper bag]


BART VAN DER LECK, Metz & Co Amsterdam – Den Haag, 1952
31 x 13,2 cm
flex print on paper bag, chord
design for and published by Metz & Co, Amsterdam / The Hague
condition: good
€ 210,- plus € 15,- Track & Trace EU registered mail

Since 1900 Metz & Co. had been under the far-sighted management of J. de Leeuw, who imported the internationally renown Liberty fabrics from London. In the 1920s he introduced stylish, deluxe furniture from Paris and Vienna while gradually taking on more Dutch industrial artists. De Leeuw’s introduction to Rietveld and the painter Bart van der Leck around 1930 brought renewed vigour to the store. Van der Leck designed the firm’s logo as well as an assortment of bags and boxes in his inimitable style of fragmented letterforms with primary colours, all properly reflecting Metz & Co.’s combination of exclusivity and the avant-garde. The bag’s restraint and air of sophisticated modernity is no less contemporary today.