Schema Informazione 2, 1974 [magazine Galleria Schema]

Schema Informazione 2, 1974
30 x 21,5 cm
number 2, 68 pp.
published by Galleria Schema, Firenze, Italy
condition: very good, although cover carefully used
very rare
€ 300,- plus € 20,- Track & Trace registered mail


Schema Informazione is a catalogue published in magazine format on behalf of a group exhibition “Retuned to Sender” at Galleria Schema in Firenze, Italy. The exhibition was announced as ” Texts, musics, diagrams, scores, books, slides, notes, photographs, revues, video tapes, multiples, projects, statements, films, ideas………”.

List of participating artists:
Vito Acconci
Vincenzo Agnetti
Marcel Allocco
Adriano Altamira
Eleanor Antin
Eric Andersen
Giovanni Anselmo
Art & Language
Gabor Attalai
John Baldessari
Dana Atcheley
Imre Bak
Manuel Barbadillo
Robert Barry
Roberto Barni
Carlo Battisti
Lanfranco Baldi
Bernhard & Hilla Becher
Massimo Becattini
Mirella Bentivoglio
Maurizio Benveduti
Carlo Bertocci
Gerard Bjerlej
Joseph Beuys
Julien Blaine
Alighiero Boetti
Mel Bochner
Werner F. Bonin
Christian Boltanski
Giovanni Bruscino
Enrico Bugli
Chris Burden
Daniel Buren
Marcel Broodthaers
Pier Paolo Calzolari
Cioni Carpi
Luciano Caruso
Sylvano Bussotti
Giuseppe Chiari
Tullio Catalano
Claudio Cintoli
James Coleman
Giusi Coppini
Roberto Cerbai
Marco Cordioli
Maria Teresa Corvino
Claudio Costa
Attila Csernik
Guido Corazziari
Feruccio De Filippi
Robin Crozier
Radomir Damnjanovic
Anne Darboven [sic]
Henry Dale
Giuliano Della Casa
Andrea Daninos
Gino de Dominicis
Branco Dimitrijevic
Nusa & Sreco Dragan
Herman de Vries
Paolo de Manincor
Antonio Dias
Wilfried Doerstel
Herbert Distel
Goran Djordjevic
Michele de Lucchi
Audrey Flack
Luciano Fabro
G. Fonio & P.L. Paolillo
Terry Fox
Joel Fremiot
Stano Filko
Hervé Fischer
Peter Finch
Hreinn Fridfinnsson
Andrea Granchi
Joseph Figueras
John Furnival
Bruno Gambone
Phil Glass
Paul Armand Gette
Zvi Goldstein
Jochen Gerz
Gilbert & George
Sigurdur Gudmundsson
Kristjan Gudmundsson
Groupe Ecart
Dan Graham
Milan Grygar
Lee Guen-Young
Groupe 70: Martin Miguel / Max Charuolen / Serge Maccaferri
Klaus Groh
John Hillard
Allan V. Harrison
Joseph Iglesias del Marquet
Hans Haacke
Alessandro Jasci
Christian Jaccard
Françoise Jannicot
Ray Johnson
Sture Johanesson
Joan Jonas
Allan Kaprow
Donald Karshan
Zdristan Jurkiewicz
Sasa Katamanova & J.H. Kocman
Hans W. Kalkmann
Per Kirkeby
Lazlo Kerekes
Annalies Klophaus
Joseph Kosuth
Richard Kostelanetz’s
Christof Kohlhöfer
Jannis Kounellis
Ketty LaRocca
Dick Landry
Auro Lecci
Ugo La Pietra
Jean le Gac
Andrea Lemmi
Sol LeWitt
Richard Long
Les Levine
Urs Lüthi
Sergio Lombardo
Inge Mahn
Robert Mangold
Maier AichenElio Marchegiani
Jean Claude Marquette
Stelio Maria Martini
Plinio Martelli
Paolo Masi
Slavko Matkovic
Eliseo Mattiacci
Mario Merz
Fabio Mauri
Albert Mayr
Edwind Morgan
Dora Maurer
Alberto Moretti
N.O. Mustill
Brenda Miller
Ito Motoyuki
Monique Nahas & Hervé Huitric
Massimo Nannucci
Maurizio Nannucci
Roman Opalka
Tomas Nillg [sic]
Dennis Oppenheim
Luigi Ontani
Claudio Parmiggiani
Charlemagne Palestine
Luca Patella
Giulio Paolini
Mario Poggiali
Andrzej Piergalski
Giuseppe Penone
Gianni Pettena
Miro Polacci
Alberto Pirelli
Josep Ponsati
Vettor Pisani
Edith Revai
Karina Raeck
Renato Ranaldi
Arnulf Rainer
Alan Riddel
Sue & Clive Robertson
Dorothe Rockburne
Gianni Ruffi
Fried Rosenstock
Edward Ruscha
Franca Sacchi
Lucas Samaras
Pedrac Sidjanin
Fulvio Salvadori
Richard Serra
Fritz Schwegler
Frank Smith
Kishio Suga
Landfried Schöpfer
Alan Sondheim
Enzo Stella
Klaus Staeck
Petr Stembera
Jan Steklik
Nikola Stojanovic
Balint Szombathy
Shohachiro Takahashi
Paul Thek
Team A3
Mikoljub Todorovic
Richard Tuttle
Jerzy Trelinski
Vittorio Tolu
Biljana Tomic
Rasa Todosijevic
Fernando Tonello
Endre Tót
Jacqueline Urban Nicaud
Timm Ulrichs
Janos Urban
Franco Vaccari
Willy Vazan
Jiri Valoch
Ben Vautier
Luca Venturi
Jürgen Vogdt
Bernard Venet
Edgardo Antonio Vigo
Wolf Vostell
Dorothee Von Windheim
Lawrence Weiner
May Wilson
Paul Wordow
William Wegman
Antonio Ximenez
Orest Zagoricnik
Michele Zaza
Jacob Zekveld
Nicholas Zurbrugg
Gilberto Zorio

GENERAL IDEA, shopping bag, 1990

GENERAL IDEA, shopping bag, 1990
27,8 x 40 x 10 cm
black glossy paper bag with offset adhesive-backed label
edition unknown
published by General Idea, Toronto, Canada
inv.Tassen 619-pr


This oblong shaped paper shopping bag was first presented at the ARCO Art Fair (1990) in Madrid at the Yen-Boutique of Galerie Montenay, Paris, France

General Idea was a collective of three Canadian artists Ronald Gabe (1945–1994), Slobodan Saia-Levy (1944–1994), and Michael Tims (b. 1946). They met in Toronto in 1969, and later took the names Felix Partz, Jorge Zontal and AA Bronson. They started to name themselves as General Idea after they were addressed as such when they proposed an exhibition plan.

GENERAL IDEA, General Idea Magi© Bullet, 1992 [signed balloon]

GENERAL IDEA, General Idea Magi© Bullet, 1992
65 × 25 × 25 cm
aluminum foil
signed, numbered
edition 100
published by General Idea, Toronto, Canada
pristine as published, unfolded
mint, extremely rare in this condition
€ 420,- plus € 32,- Track & Trace registered mail
inv.JK 000-pr

General Idea was a collective of three Canadian artists Ronald Gabe (1945–1994), Slobodan Saia-Levy (1944–1994), and Michael Tims (b. 1946). They met in Toronto in 1969, and later took the names Felix Partz, Jorge Zontal and AA Bronson. They started to name themselves as General Idea after they were addressed as such when they proposed an exhibition plan.

This item is extremely well preserved without line folds as is usually the case, due to flat storage in cardboard box and the fact that it was directly purchased from the publisher. See website of MoMA Collection in New York, USA. Felt pen signature is in splendid condition.

History of prices:
Zwiggelaar Auctions, Amsterdam 23 June 2023 € 260,- (hammer price)
Grisebach, Berlin, Germany 26 February 2021 € 550,- (hammer price)
Grisebach, Berlin, Germany 14 March 2021 € 687,- (hammer price)
Waddington’s, Canada 17 March 2016 € 155,- (hammer price)
Art Metropole, Toronto, Canada June 1993 SFr 150,-

GENERAL IDEA, Eye of the Beholder, 1988


GENERAL IDEA, Eye of the Beholder, 1988
23 x 20,8 x 0,5 cm
chenille embroidery on crest-shaped felt
edition ca 100
€ 585,- plus € 18,- Track & Trace registered EU mail
inv.GIdea 301

This multiple was published in 1988 and is part of the MoMA collection in New York:

Extra information
In 2010 a special museum archive boxed edition of 26 + 4 AP was issued and signed by AA Bronson for the Estate of General Idea and includes the following crests:
Down the Drink, 1988/2010
Le Fin, 1988/2010
Ouroboros, 1988/2010
Phoenix with a P, 1988/2010
Post Mortem, 1988/2010;
When the Fur Flies, 1988/2010
Eye of the Beholder, 1988/2010
Lucre, 1989/2010
Cartouché, 1991/2010
Passion Over Reason, 1991/2010


Related information
Special Museum Archive box
chenille embroidery on crest-shaped felt
edition 26 + 4 AP
24 x 21 x 0,5 cm
published by Kunsthalle, Zürich, Switzerland for patrons only who support the Kunsthalle Zürich with CHF 1.000 per year.





GENERAL IDEA, AIDS – Amsterdam Tram Project, 1990

GENERAL IDEA, Aids-Amsterdam Tram Project, 1990
62,5 x 63,7 cm
screen print on sticker
handwritten title: Amsterdam Tram Project
edition 40, nr 2/40
signed, numbered and dated in black ink
exclusively made for and published by Museum Fodor, Amsterdam
very rare in this mint condition

More than three decades ago in 1990 trams in Amsterdam were covered with this very early AIDS silkscreen poster of General Idea. The ‘Amsterdam Tram Project’ became quite controversial, i.e. conductors refused to drive their trams covered with the colourful and marked stickers afraid of giving their support to or at least being compromised and associated with homosexuality. Later on the artists group had other versions produced in larger editions.

In the mid-1980’s, the Canadian art group General Idea – AA Bronson, Felix Partz, and Jorge Zontal – created a symbol using the acronym AIDS, using the letters in a manner that resembled Robert Indiana’s LOVE logo. This witty allusion became part of Imagevirus, a project of paintings, sculptures, videos, posters, wallpapers and exhibitions that investigated the term AIDS as both word and image, using the mechanism of viral transmission. Imagevirus spread like a visual virus, producing an image epidemic in urban spaces from Manhattan to Sydney. It was displayed as, among other things, a Spectacolor sign in Times Square, a sculpture on a street in Hamburg, and a poster in the New York subway system. General Idea felt compelled to make Imagevirus at a time when AIDS was emerging as a global epidemic affecting gay men disproportionately.
Museum Fodor Amsterdam issued the posters in a signed and numbered edition. Beautiful and witty allusion of Robert Indiana’s famous LOVE icon.